The short answer
In Dubai in 2026, a simple marketing website runs roughly AED 8,000 to AED 20,000 at an agency, AED 3,000 to AED 8,000 with a freelancer, and starts at $700 (about AED 2,570) at EXTENSA. E-commerce roughly doubles the figure. Web apps and mobile apps are a different category entirely.
The spread is not really about quality — it is about how many people are being paid to attend meetings about your website.
What drives the price
Six things move a website quote. Everything else is packaging.
- Page count — a landing page is one argument; a site with services, work, about and contact is five
- Who writes the words — copy is usually the hidden line item, and the most common reason a project stalls
- Whether you can edit it yourself — a CMS layer adds build time
- Selling online — products, cart, payments and tax handling are a real system, not a plugin
- Languages — English plus Arabic or Spanish means double the copy and a bilingual layout
- Custom design vs template — an original design costs more than a bought theme and does not look like everyone else
Dubai website prices by scope
Agency and freelance ranges are typical market rates observed in the UAE in 2026 and will vary by studio. EXTENSA prices are fixed and quoted in writing before work starts.
| Scope | Dubai agency | Freelancer | EXTENSA |
|---|---|---|---|
| Landing page (1 page) | AED 5,000–12,000 | AED 1,500–4,000 | from $700 |
| Marketing site (4–8 pages) | AED 8,000–25,000 | AED 3,000–8,000 | from $950 |
| E-commerce store | AED 15,000–50,000 | AED 6,000–15,000 | from $1,100 |
| Bilingual site (EN + AR/ES) | +AED 4,000–10,000 | +AED 1,500–4,000 | +$150 |
| Mobile app (iOS + Android) | AED 40,000–150,000 | AED 15,000–40,000 | from $2,400 |
| AI automation / workflow | AED 10,000–40,000 | AED 3,000–10,000 | from $450 |
What should be included at any price
Before comparing two quotes, check they cover the same things. These are not extras, and a quote that leaves them out is not cheaper — it is incomplete.
- Copywriting for every page
- Mobile design, not just a desktop layout that shrinks
- SEO foundations: titles, meta, headings, schema, sitemap, robots
- Analytics and Google Search Console connected
- Deployment, domain configuration and SSL
- Named revision rounds — "revisions" without a number means arguments later
- Ownership: your domain, your code, no hostage hosting
The recurring costs nobody mentions
A website has a small running cost, and it should be small. Expect roughly $10–20 a year for a domain, and $0 for hosting on modern infrastructure at the traffic level of a typical business site — the free tiers of platforms like Vercel genuinely cover it. A CMS may add a monthly fee, and e-commerce carries payment processing fees per transaction.
If someone quotes you a mandatory monthly retainer just to keep a brochure site online, that is a business model, not a technical requirement.
Why EXTENSA is cheaper without being worse
One operator, AI-native process. There is no account manager relaying your feedback to a designer who relays it to a developer. The volume work — layout iterations, copy drafts, boilerplate code, image handling — is done with AI under direction, and the judgement stays human.
That collapses both the cost and the calendar. A site that occupies an agency for eight weeks occupies EXTENSA for one to two, and you are talking to the person building it the whole time.
