The brief
Steel trading sites all say the same four things: quality, service, competitive pricing, global sourcing. None of it separates one stockist from the next, and none of it answers the only two questions a buyer has: do you have it, and when can I get it?
Honest Steel had the answers already: more than twenty-five product categories in the yard at Jebel Ali, cutting to length in their own factory, delivery on their own fleet in one to two days across the UAE. The job was to lead with that.
What we built
The hero renders the product itself: an interactive 3D coil, live in the browser, with a profile viewer that lets a buyer turn a section rather than squint at a spec table. It is the material, rendered as stocked, doing the work a stock photo cannot.
Underneath it, the site is organised the way the business runs: what they do, what is in the yard, why them, the process, the track record and the group behind it, with a quotation request and a WhatsApp thread reachable from anywhere on the page.
- Full site design and build, mobile first
- Interactive 3D coil hero rendered in WebGL
- Profile and section viewer for the product range
- Stock, process and track-record sections built on real numbers
- Quotation request and WhatsApp enquiry flow
- Certification, group and free-zone credibility signals in the header
Stack
- HTML
- CSS
- JavaScript
- Three.js
- WebGL
- Vercel
