The brief
LOOOP does not sell posts, it sells replay: sound-led short-form content engineered so the feed keeps serving it. A studio making that argument cannot present it as a services list, because the medium would contradict the message.
What we built
The site opens on a WebGL gate that asks one question, with sound or without, and treats the answer as the beginning of the argument rather than an autoplay ambush. Behind it, the hero is a feed grid with a pointer-tracked lens: the wall of content stays desaturated until the cursor lights a piece of it back up.
From there the pages run as one sequence: why the shift happened, what the research shows, where the sound goes and how a loop actually works, each one ending in the same conversation rather than a contact form buried at the bottom.
- Five-page site design and build, mobile first
- WebGL sound-gate intro with a sound and a silent path
- Pointer-tracked lens hero over a live feed grid
- Narrative structure written as an argument, not a service list
- WhatsApp-first calls to action with per-section references
- Typographic and graphic system built for a content studio, no stock imagery
Stack
- HTML
- CSS
- JavaScript
- Three.js
- WebGL
- Vercel
